Presented by Haig Seferian, Principal Landscape Architect, Seferian Design Group

Pro bono work is a meaningful way for landscape designers to extend their expertise in service of communities, nonprofits, and the public good — when approached with intention and professionalism. This webinar will explore the art of pro bono practice in landscape design, examining how designers can balance generosity with business realities, manage scope and expectations, and deliver high-quality outcomes beyond the traditional fee-based model. Through practical guidance and real-world examples, participants will gain insight into structuring pro bono engagements, aligning them with personal or firm values, and integrating service-based work into a sustainable professional practice.

Registration is now closed. Please contact the APLD office with any questions. All registrants will receive the recording no later than 10 business days after the live webinar is held.

Pricing
APLD Member: Live & Recorded Presentation – $25
APLD Member: Recorded Presentation Only – $20
Non-Member: Live & Recorded Presentation – $50
Non-Member: Recorded Presentation Only – $40

About Haig

Haig Seferian is a University of Guelph and California Polytechnic Institute of Environmental Design graduate. As the Founder and Principal Landscape Architect of Seferian Design Group since 1992, Haig has been a consistent leader in the profession, advocating on government affairs issues, guiding students through mentorship, and shaping the future of the field. His volunteer efforts have resulted in the creation of meaningful public space community projects, and he continues to share his expertise widely through educational outreach across North America.

Haig has long recognized the importance of government relations in advancing the profession. For the last 40 years, he has been involved with municipal and provincial governments working to promote landscape architecture. Haig was the past chair/co-chair of the Industry Advisory Committee (IAC), a position appointed directly by the Minister of Education for the Province of Ontario.

Haig is constantly promoting the profession at public events as well as teaching and guest speaking at Sheridan College, Humber College, Fanshawe College, Toronto Metropolitan University, University of Guelph, University of Toronto, The Royal Botanical Gardens and Landscape Ontario. Haig also sits on the Board of Directors of the Toronto Botanical Gardens and the Association of Professional Landscape Designers.

As the first television show to appear on HGTV Canada, Haig hosted “Garden Architecture” for 65 episodes, followed by authoring a book, Hardscaping: High Style, Low Maintenance Outdoor Spaces. The television show and his book have since been translated into numerous languages and presented internationally.

Visit Haig's website at www.seferiandesign.com to learn more about his work.